Amazon is where most readers start their search for books. And understanding how it works can make all the difference between your book being discovered or disappearing into the crowd.
I recently attended an event at Amazon’s UK HQ in London with ALLi and the Kindle Direct Publishing (KDP) team. In this Amazon Debrief, I’ll share the most useful takeaways – and, more importantly, translate them into practical actions you can apply to your own author journey, so you can make your books more visible, credible, and impactful.
And here’s the important part: this isn’t just about your book launch. The earlier you understand how Amazon works, the stronger your book’s chances will be – whether you’re still planning, currently writing, or already published.
You’ll discover:
✅ The five things you need to do to reach more new readers
✅ One simple strategy that will optimise your presence (spoiler alert: it takes 10 minutes to do!)
✅ What matters most on launch day if you want a shot at bestseller status
✅ What to do after launch to keep your book visible and discoverable
✅ How to expand your reach outside Amazon and drive sales (before, during, and after your launch)
✅ The trends shaping Amazon right now – and what smart nonfiction authors should do about them
This debrief is for you if:
You’re planning to write and publish a nonfiction business book or memoir, or you’ve already published and want to stand out.
You want to understand how Amazon works without getting lost in the jargon.
You’d like clear, practical actions you can take right now – and you know that visibility matters as much as the writing itself.
Register for the replay, which will be available for free for seven days after the session (121/Smart Author/Sprint clients will continue to have access afterwards as part of their programme).
When you register, you’ll also get my bonus 2-page Amazon Survival Kit – a quick-action PDF with the 7 key steps, designed to help you put the Debrief into practice straight away.

