Book Idea Intensive

Make sure you're writing the right book – before you spend months writing the wrong one

with Karen Williams – The Book Mentor

£147 + VAT · Live on Zoom 16 & 21 April · Includes training, workbook, book idea clinic, publisher pitch bonus, and recordings

The strategic thinking behind a strong non-fiction book is rarely talked about. But it makes all the difference.

Not just to avoid writing the wrong book — but to write one you're genuinely proud to put your name on.

Without spending time creating the right foundations, it won’t be long before you feel overwhelmed – wrangling with too many ideas, notes everywhere, no clear sense of what to do next.

Or worse, you’ll push through and create something that feels too broad, aimed at the wrong reader, or trying to do too many things at once. And by the time that becomes obvious, you’ve wasted months of effort.

The biggest breakthroughs usually happen when you properly pressure-test your idea and its positioning.

That’s why I’ve created the Book Idea Intensive – to give you the chance to step back, make sense of your ideas, and get clear on the book you actually want to write before you commit lots of time and energy to it.

By the end of the intensive, you’ll have chosen your direction and feel confident about your next steps.

In the training, I’ll walk you through the key areas that shape a strong business-building book, including:

Ensuring your book idea genuinely strengthens your credibility and authority
Being clear about who your book is really for – and why this is one of the most important decisions you'll make
Assessing the existing books in your space and identifying what makes yours distinctive
Exploring why disciplined scope matters – and how many books fail by trying to do too much
Clarifying what makes you different – and building the confidence to boldly stand behind your perspective
Defining where the book will lead to in your business – and how that shapes your chapters and narrative
Articulating your idea so that people lean in and want to read it

You’ll also receive a short workbook to help you capture your thoughts, and work through your ideas and next steps.

Reserve your place

This is what happens when you get clear on your book idea

“Karen brought clarity when I had too many ideas competing in my head and helped me make sense of what I was actually trying to say.” – Claudia D. Thompson

“I had a book, but not THE book. Karen helped me find the through line and rebuild it so the final version actually matched the vision.” – Philipp Baaske

“I was overwhelmed with ideas but couldn’t shape them into something coherent. Karen helped me turn raw concepts into a clear, compelling structure.” –Hayley Paterson

“After 18,000 words, I realised my book wasn’t working. Karen helped me step back, rethink the structure, and move forward with a much stronger direction.” – Sarah Hamilton-Gill

Is this for you?

This session is for you if you're an expert, consultant, coach, therapist or leader. You know you have a book in you, but you want to make sure you're writing the right book.

This means:

You care about leveraging your expertise – not just having a book that sits on Amazon.
You want your book to open doors – not simply exist as an expensive business card.
You're ready to be bolder about what you stand for — and you want your book to reflect that.
And you want to be confident the idea is strong before you invest months writing it.

Reserve your place

How it works

The intensive unfolds across three stages: the live training session, time to work through the workbook, and a follow-up Book Idea Clinic where you can bring questions and ensure your next steps align with your vision.

Session 1 – The Training
Thursday 16 April, 12-1.30pm BST (UK time)

I'll guide you through the key thinking behind a strong book idea, using our new Smart Author workbook as the framework.

Session 2 – Book Idea Clinic
Tuesday 21 April, 12-1pm BST (UK time)

Bring your questions once you’ve had time to work through your ideas — you’ll be invited to submit them in advance so I can review them and keep the session focused and useful.

Bonus Training: How to Pitch Your Book Idea to a Publisher

In this additional bonus session, I’ll show you what publishers look for in a book proposal and how the knowledge we cover in the intensive can be used if you ever decide to pitch your book idea.

Even if you never pitch to a publisher, understanding this will sharpen your thinking, shape your content, and help you answer the question every author gets asked: "So what's your book about?"

Investment: £147 + VAT

Both sessions, the recordings, workbook, and the publishing pitch bonus training are included.

By booking you agree to our terms and conditions (details when you sign up).

Reserve your place on the Book Idea Intensive

Frequently asked questions

Is this for me if I haven’t fully decided on my book idea yet?

Yes this is perfect if you’ve not yet started. Whether you have several ideas, a vague sense of a direction, or something you’ve started but aren’t confident in, this will help you get clear.

What if I’ve already started writing my book?

That’s absolutely fine. In many cases, this is even more useful. It gives you the chance to step back, sense-check your direction, and make sure you’re not investing time in the wrong approach.

What if I can’t make the live sessions?

Both sessions will be recorded, so you can catch up in your own time. If you can attend live, you’ll definitely get more from it – particularly the opportunity to ask questions – but it’s not essential.

How interactive is it?

The first session is a training session, where I’ll guide you through the key thinking using the workbook. The second session is a Book Idea Clinic, where I answer submitted questions and help you refine your thinking. Hearing other people’s questions is often more valuable than asking your own (because they will ask about things you didn’t know you needed!).

Do I need to prepare anything in advance?

No preparation is required. You’ll receive a short workbook beforehand which is aligned to the workshop and our Smart Author System, and you can use that to capture your thinking before, during, and after the session.

Is this relevant if I’m thinking about pitching to a publisher?

Yes. The structure throughout is directly relevant to creating a strong book proposal, and there’s a bonus session on how to use your idea if you decide to pitch.

Are you going to be running these sessions again?

Never say never, but there are no current plans to run this live again.

What happens after the Book Idea Intensive?

If you decide to move forward with your book, this will give you a strong foundation to build on, whether you continue on your own or choose to get further support via our Writing Sprint, Smart Author Momentum, or a one-to-one Book Mentoring programme.

Karen Williams – The Book Mentor

Karen Williams is The Book Mentor. She is the bestselling author of 10 books and a TEDx speaker, and since 2014 she has supported hundreds of coaches, leaders and experts who have a story to tell or a message to share.

She helps them through the whole process of writing a book, from planning, writing, marketing, launch and beyond.

Her superpower is helping people to uncover the best idea for their book, which means that they write and publish a book that attracts more of the right clients, raises their credibility, creates new exciting opportunities, and massively builds their business.

Terms of Website Privacy Policy Contact Karen