Book Idea Intensive

Write the right book for your business – before you waste months going in the wrong direction

with Karen Williams, The Book Mentor

£147 + VAT · Live on Zoom 16 & 21 April · Includes training, workbook, book idea clinic, and recordings – book by 7 April for the Publisher Pitch bonus

You wouldn't build a house without putting the structures in first. Yet many business owners sit down to write their book without laying the groundwork.

The result is overwhelm – notes everywhere, no coherent structure, months of wasted effort – and a frustrating sense that something isn't quite right.

Some push through anyway. And many come to me after writing thousands of words, only to realise they were building on shaky foundations.

The Book Idea Intensive exists to make sure that doesn't happen.

Whether you're yet to write your first word or you've already started and are stuck somewhere in the messy middle, this is for you.

By the end of this training, you'll walk away with clarity on your book, confidence in your direction – and that brilliant "I've got this" feeling that makes you genuinely excited to start writing.

Here's what you'll leave with:

Clarity on what your book is here to do – and exactly where it fits into your business and its growth
Knowing exactly who your book is for and what problem it solves – so it speaks directly to the right reader rather than trying to please everyone
A defined scope – so it stays focused, powerful and doesn't try to do too much
The confidence to own what makes your perspective distinctive – and boldly stand behind it
A clear picture of what else is out there in your space – and what makes your book different
A compelling angle – so you can articulate your book in a way that makes people lean in and want to read it
The certainty that this is the right book for you to write right now – and the excitement to write it

You'll also receive a short workbook to capture your thinking, work through your ideas, and leave the training with solid next steps.

Reserve your place

What happens when you get clear on your book idea?

Since 2014, I've supported hundreds of business owners through the process of writing a book that builds their business. Here's what some of them experienced when they got clear on their book idea:

“Karen brought clarity when I had too many ideas competing in my head and helped me make sense of what I was actually trying to say.” – Claudia D. Thompson

“I had a book, but not THE book. Karen helped me find the through line and rebuild it so the final version actually matched the vision.” – Philipp Baaske

“I was overwhelmed with ideas but couldn’t shape them into something coherent. Karen helped me turn raw concepts into a clear, compelling structure.” –Hayley Paterson

“After 18,000 words, I realised my book wasn’t working. Karen helped me step back, rethink the structure, and move forward with a much stronger direction.” – Sarah Hamilton-Gill

Who is this for?

This session is for you if you're an expert, consultant, coach, therapist or leader. You know you have a book in you, but you want to make sure you're writing the right book.

This means:

You care about leveraging your expertise – not just having a book that sits on Amazon.
You want your book to open doors – not simply exist as an expensive business card.
You're ready to be bolder about what you stand for – and you want your book to reflect that.
You want to be known as the go-to expert in your field – and you know a well-positioned book can make that happen.
You want to be confident the idea is strong before you invest months writing it.

Reserve your place

How it works

The intensive unfolds across three stages:

1. The Live Training Session – Thursday 16 April, 12-1.30pm BST (UK time)

We'll work through the key foundations of a strong business-building book, so you leave with clarity on your idea and direction.

2. Between Sessions

Work through the accompanying workbook to capture your thinking, consolidate your ideas, and arrive at the clinic ready to go deeper.

3. The Book Idea Clinic – Tuesday 21 April, 12-1pm BST (UK time)

A follow-up session where you can bring your questions, sense-check your thinking, and make sure your next steps align with your vision.

Fast Action Bonus – Book by 7 April: How to Pitch Your Book Idea to a Publisher Training

I’ll show you what publishers look for in a book proposal and how the knowledge we cover in the intensive can be used if you ever decide to pitch your book idea.

Even if you never pitch to a publisher, understanding this will sharpen your thinking, shape your content, and help you answer the question every author gets asked: "So what's your book about?"

Your investment – £147 + VAT includes:

Both live sessions — the training and the Book Idea Clinic
The recordings
The accompanying workbook

Plus, book before 7 April 2026 and receive the Publisher Pitch bonus training.

This is a live experience – and there's nothing like being in the room, asking questions and leaving with clarity the same day. This intensive won't be repeated, so if writing a book is on your radar, now is the time.

I’m ready – reserve my place!

Frequently asked questions

Is this for me if I haven’t fully decided on my book idea yet?

Yes this is perfect if you’ve not yet started. Whether you have several ideas, a vague sense of a direction, or something you’ve started but aren’t confident in, this will help you get clear.

What if I’ve already started writing my book?

That’s absolutely fine. In many cases, this is even more useful. It gives you the chance to step back, sense-check your direction, and make sure you’re not investing time in the wrong approach.

What if I can’t make the live sessions?

Both sessions will be recorded, so you can catch up in your own time. That said, being there live is where the real magic happens – you can ask questions in real time, respond to other people's thinking, and leave the same day with clarity rather than adding it to your watch-later list.

How interactive is it?

In the training session, I’ll guide you through the key thinking using the workbook. The second session is a Book Idea Clinic, where I answer submitted questions and help you refine your thinking. Hearing other people’s questions is often more valuable than asking your own (because they will ask about things you didn’t know you needed!).

Do I need to prepare anything in advance?

No preparation is required. You’ll receive a short workbook beforehand, and you can use that to capture your thinking before, during, and after the sessions.

Is this relevant if I’m thinking about pitching to a publisher?

Yes. The structure throughout is directly relevant to creating a strong book proposal, and if you book before 7 April 2026, you'll also receive a bonus session on how to pitch your book idea to a publisher.

Are you going to be running these sessions again?

I have no plans to run this intensive again, so if a book is on your radar, now is the time.

What happens after the Book Idea Intensive?

If you decide to move forward with your book, this will give you a strong foundation to build on, whether you continue on your own or choose to get further support via our Writing Sprint, Smart Author Momentum, or a one-to-one Book Mentoring programme.

Karen Williams – The Book Mentor

Karen Williams is The Book Mentor and her superpower is helping business owners uncover the best idea for their book, so they write something that attracts the right clients, raises their credibility, and builds their business.

The bestselling author of 10 books and a TEDx speaker, Karen has been supporting coaches, consultants, leaders and experts since 2014, guiding them through the whole process of writing a book, from planning and writing to marketing, launch and beyond.

She knows from experience that the biggest breakthroughs happen before a single word is written. Getting clear on your idea, your reader, and your positioning isn't just useful – it's the difference between writing a book you're proud of and one that doesn't quite land.

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